Co-registration is the practice of one organization, on its own subscription and membership registration forms, of offering subscriptions, memberships or leads to another organization.

co-registration refers to the practice of referring leads, subscriptions, or memberships concurrent with another registration process. Visitors signing up for a free subscription or other services are offered the chance to opt-in to other offers on the "thank-you page" that appears after the initial registration. Visitors to a site are given the chance to opt-in to multiple publications or lists simultaneously. The most common question was how to find other publishers with whom joint ventures could be implemented. Look for sites similar to your own by searching for them in search engines and directories. If they have an ezine similar to your own that doesn't necessary compete, they're a perfect candidate. If they don't have an ezine, you may be able to arrange a deal where they would offer free subscriptions to your ezine from their site in exchange for a link from your site to theirs.

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Data Cleansing

Also referred to as data scrubbing, the act of detecting and removing and/or correcting a database’s dirty data (i.e., data that is incorrect, out-of-date, redundant, incomplete, or formatted incorrectly). The goal of data cleansing is not just to clean up the data in a database but also to bring consistency to different sets of data that have been merged from separate databases. Sophisticated software applications are available to clean a database’s data using algorithms, rules and look-up tables, a task that was once done manually and therefore still subject to human error.

Data Segmentation

Relates to the splitting/separation of topics. Once the scope/coverage of a classification has been defined (eg, age, language, industry), breakdowns (eg, beginning from the top) are made, based on similarity criteria, to form groups of elementary blocks or topics and different categories or levels.

Data Append

If your database does not contain all the information you need for your marketing campaign, we can append your file with phone numbers and additional marketing data fields through nationally recognized consumer databases that include the following:

Businesses: SIC Codes, Number of Employees, Individual Contact Name, Sales Volume, Telephone Numbers

Consumers: Number of Children, Head of Household Age, Estimated Household Income, Age (Inferred or exact), Household Income, Occupation, Housing Type, Mortgage Loan Amount, Gender, Auto Loan Amount, Telephone Numbers, Marital Status, Length of Residence, Homeowner, Ethnicity, Mail Order Buyer, Credit Card Holders, Contributors.

These files are continuously updated to ensure accurate data and the matching technique was developed to provide the highest level of accurate phone numbers for your convenience.

Examples of Data Appends

1. Adding postal addresses where you only have emails or adding phone numbers, names, or business titles to your database.
2. Adding revealing CONSUMER DETAILS to target your messaging for higher response, like occupation, home value, marital status, children, income, and ethnic households… even specialized information like Internet connected households.
3. Adding revealing BUSINESS DETAILS like SIC Codes, sales volume, business site type (headquarter vs. branch office, etc.), employee size, or contact names.

Direct Marketing-- is the best marketing strategy for businesses that want to connect with their customers in a personal and compelling way. Direct marketing encompasses direct mail, database marketing, email marketing, online marketing, and search engine optimization (SEO).

Direct Marketing Agency (DMA)--is a full-service, direct marketing agency dedicated to help the clients to achieve defined goals on time and on budget.

1. Integrated campaigns using offline marketing services and online marketing services.
2. Seasoned professionals with an average of 20 years’ experience .
3. Competitive cost advantages.
4. Flawless program execution.
5. Committed to measuring results.
6. Proven multi-cultural experience.

Abacus is the leader in helping marketers collect, manage, and interpret the data that connects them with their customers. Their solutions and services improve both the response from marketing efforts and the return on marketing investment by focusing campaigns on the most responsive customers in the most lucrative markets and trade areas.

Abacus provides a secure forum that allows catalog, retail, and B-to-B marketers share data on customer buying activity and history and use that data to market to prospects who demonstrate a proven affinity for a particular offer.

Abacus has also been at the forefront of the evolving technologies that are reshaping direct marketing. As web and email marketing have joined traditional channels such as catalogs and retail stores, Abacus Data Management Solutions have provided its clients an integrated view of customer buying behavior as it involves various offer and response channels.

Abacus also supports clients through one-on-one consulting expertise to develop campaigns that stand out in an increasing crowded and competitive market. Marketers can increase response rates and market share through strategies fine-tuned to the way they do business. They also have access to regular reporting and research on the latest market trends.

InfoUSA Direct is the leading provider of sales and marketing support for products for all types of businesses, from small Mom & Pop shops to large corporations. The company compiles the world's finest databases of 14 million U.S. businesses and 200 million U.S. consumers, and 1.2 million Canadian businesses and 12 million Canadian consumers under one roof in Omaha, Nebraska.

The products derived from these databases include sales leads, mailing lists, diskettes, 3x5 sales leads cards, business directories, DVD & CDROM products, mapping products, and also delivery of data on the internet.

Founder: Vinod Gupta, the founder and chairman of infoUSA, Inc--started the company 32 years ago in my garage with a $100 investment.

Search Engine Optimization, also known as SEO, is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

Two broad categories in which SEO strategies can be classified are organic and non-organic. Organic SEO measures bring about long-term gains whereas non-organic methods produce short-term benefits. Depending on the type of your products and business objectives, we implement either of these SEO strategies on your web site.

Organic Search Optimization - To make your site longer lasting, we use organic SEO strategies such as creating a quality content copy with best-suited keywords used in adequate density. We smartly define Meta tags within the site to benefit maximally from them. We promote judicious usage of graphics that support the text instead of overwhelming it. We enter profitable link exchange programs and strive for one-way inward linking from valuable web sites. When it comes to identifying such advertising partners, we lay more stress on quality rather than quantity.

KANA provides the industry's leading solutions for Service Resolution Management (SRM) to the largest businesses in the world, helping them to improve customer satisfaction, reduce service costs, and increase revenues. By providing award-winning solutions for assisted, self, and proactive service, KANA has become the fastest-growing provider of SRM technology. Built on the industry’s most advanced Web architecture, KANA’s comprehensive suite of SRM solutions, enable enterprises to transform their customer service operations and resolve inquiries faster and more accurately across multiple channels.

The other SRM Solutions are:

1. IBM
2. KNOVA 6.5

EarthLink, headquartered in Atlanta, Georgia, is one of the major Internet service providers in the United States with 5.4 million members (2004 estimate). EarthLink provides a variety of Internet connection types, including DSL, satellite, and cable. It is one of the industry leaders in the crusade to rid the world of Spam as well as spyware.

1. EarthLink Offers Free VoIP Calls.
2. EarthLink Intros SIP-Based P2P Prototype.
3. Enhanced Web Mail --Easily share photos online.
4. Ultimate Gaming.
5. Internet Phone.
6. FREE Credit Report & Score! Free Online Calling.
7. Digital Music.

www.earthlink.net

Juno is a nationwide ISP offering consumers a choice of 3 low price dial up Internet access options to meet their budget and personal Internet access needs. Juno Internet service includes Juno Email on the Web, a webmail account that gives you 24x7 access to your Juno email from any computer with Internet access and includes Email Virus Protection that works to detect and block virus infected email from your Juno email account.

It can be accessed at both Juno.com and Juno.net and is available in more than 8,000 cities across the United States and in Canada.
www.juno.com

VOIP - Voice Over Internet ProtocolThe practice of using an Internet connection to pass voice data using IP instead of using the standard public switched telephone network. This allows a remote worker to function as if he or she were directly connected to a PBX even while at home or in a remote office. As well, it skips standard long distance charges, as the only connection is through an ISP. VoIP is being used more and more to keep corporate telephone costs down, as you can simply run two network cables to a desk instead of separate network and data cables. VoIP runs right over your standard network infrastructure, but it also demands a very well configured network to run smoothly.

Vonage - It is a commercial Voice over IP network that provides telephone service via a broadband connection. In order to use the service, customers must have a VoIP router, which plugs into their main router or broadband modem. It also requires around 19 kbps upload speed to make calls without substantial lag.

Google gets 78,649 thousand unique visitors per month (Based on April 2005).
Source: http://www.factmonster.com/ipka/A0779093.html

Google Makes Money through Google Adsense and Adwords. They also use contextual Ads.